News

CaliFlora Convention 2025 – Bloom Beyond Boundaries

October 1, 2025

MPP_Derek_2025_0017 (1)Join us for the annual CaliFlora convention, hosted by the California State Floral Association, from November 7th to 9th at Cal Expo. This exciting event will feature renowned floral designer Derek Woodruff, AAF, AIFD, CFD, CF, PFCI, who is sponsored by Syndicate Sales, and will lead a special workshop and design show. Attendees can look forward to student competitions, vendor booths, and a silent auction showcasing all of Derek’s stunning designs. Additionally, the convention will host the top ten design competition and a variety of hands-on workshops on Sunday. Don’t miss this opportunity to connect with fellow floral professionals and elevate your skills—register today to secure your spot!

 

Date:
November 7 – 9, 2025

Location:
Cal Expo
1600 Exposition Blvd, Sacramento, CA 95815
All events will take place in Buildings # 3 & 4

CLICK HERE TO REGISTER FOR THE CONVENTION


SCHEDULE OF EVENTS:

Friday, November 7

•  8:00 am – California Certified Florist Exam (CCF)
Register for the exam
•  4:00 pm – Student Design Competitions
Register for the Competition – Due October 25th
Statement of Understanding – Due October 25th
Download Rules

Saturday, November 8
Day with Derek Woodruff, AAF, AIFD, CFD, CF, PFCI
Sponsored By Syndicate Sales

•  9:00 am – 11:00 am -Derek Woodruff – Hands-On Workshop “Sustainability in Bespoke Design”
•  8:30 am – 6:00 pm – Vendor Booths
•  1:00 pm – 3:00 pm – Derek Woodruff – Design Show “The Modern Design Era”
•  4:00 pm –  Top Ten Design Competition
Register for the Competition – Due October 25th
Statement of Understanding – Due October 25th
Download Rules
•  4:00 pm – 5:00 pm – Silent Auction Showcasing all of Derek Woodruff’s Program Designs.

Sunday, November 9
Hands-On Workshops

•  8:30 am – 10:00 am – Lei Making with Wilton Lee, CCF
•  8:30 am – 10:00 am – Unique Botanical Jewelry Workshop with Susan Ishkanian, AIFD, CCF
•  8:30 am – 10:00 am – Leaf Manipulation Workshop with Danelle Ariaz, AIFD, CFD, CCF
•  10:15 am – 11:45 am – Back to Basics Workshop with Kristi Short, CCF
•  10:15 am – 12:30 pm – Stretch the Budget!

Click here for a detailed agenda

Hotel:
•  Residence Inn by Marriott Sacramento Cal Expo
•  Group Rate 139.00 USD – 149.00 USD per night
•  Last Day to Book : Friday, October 17, 2025
•  
Book your group rate for CSFA Convention at Cal Expo

For questions and more information call the CSFA office at 916-448-5266

Convention Sponsors:
•  California State Floral Association
•  Syndicate Sales
•  Floral Resources Sacramento
•  Accent Decor
•  CalFlowers
•  Flora Fresh
•  Smithers-Oasis
•  Floral Supply Syndicate